New paper on message framing and perception of food product health warnings published

In this paper we report results from two online studies assessing the perception of food product health warnings. This is collaborative work with the Cancer Council Victoria and Daniel Rosenblatt's final PhD study.

Two studies are presented that tested the influence of text-only and text-and-graphic, positively and negatively framed health warnings on perceived efficacy, negative affect and motivation to change behaviour. Negatively framed warnings produced stronger negative emotional responses, while positively framed warnings produced stronger feelings of motivation to change behaviour. Results indicate that food product health warnings were perceived as capable of effectively promoting behavioural change.